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    SmartBlogs

    A white-label AI content platform that automates high-quality, SEO-optimized blog production, allowing agencies to scale content marketing into a high-margin recurring revenue stream.

    Focus/AI content automation for agencies

    Status/Live in production

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    The Challenge

    Most SMB clients acknowledge the need for SEO-optimized blogging, but consistently fail to execute. Good copywriters are expensive (often €100+ per article), while agencies lack the internal bandwidth to manually write and manage weekly blogs for dozens of clients. Consequently, blogs get neglected after the initial website launch, leading to stagnant SEO performance and lost revenue opportunities for both the client and the agency.

    The Solution

    SmartBlogs operates as a B2B infrastructure layer—an agency-grade AI automation that works entirely in the background. Instead of relying on costly human writers or manual ChatGPT prompting, SmartBlogs connects directly to the client's WordPress site via a custom plugin to autopilot their complete content strategy. This empowers agencies to sell complete "SEO Content Packages" with an 80%+ margin and zero fulfillment time.

    Automated Content Pipeline

    A set-and-forget engine that autonomously researches, drafts, and generates unique long-form articles on a configured schedule (e.g., every Thursday).

    Hybrid AI Analysis

    Rapid, interactive website analysis scraping URLs to instantly auto-detect a client's specific Niche, Target Audience, and Tone of Voice.

    Review & Approval Workflow

    Built-in review windows allowing agencies or clients to easily review and edit drafts before they are automatically published directly to WordPress.

    Centralized Agency Dashboard

    A "Control Center" allowing the management of AI behaviors, schedules, and settings across multiple client sites without switching platforms.

    Technical Implementation

    Frontend Experience

    • Fast, responsive interface built with Next.js (App Router) and Tailwind CSS
    • Rich text editing with Tiptap tailored for reviewing blog drafts
    • Rapid, interactive UX utilizing React Server Actions for seamless state management

    Intelligence Layer

    • Hybrid AI Strategy leveraging various models to balance speed and quality
    • Lightweight models for real-time website scraping and brand analysis
    • Heavyweight reasoning models for deep research and generating high-quality HTML-formatted content

    Backend Infrastructure

    • Scalable Supabase backend handling PostgreSQL database and Authentication
    • Supabase Edge Functions dedicated to heavy-lifting and long-running content generation tasks to prevent frontend timeouts
    • Real-time synchronization and cron-job execution

    Traction & Status

    Production-Ready Architecture: Clean architectural separation between fast Next.js UI operations and intensive Supabase Edge Functions.

    Custom Integrations Developed: Proprietary WordPress plugin engineered for seamless, authenticated publishing.

    B2B Infrastructure in Place: Robust Stripe Connect integration implemented for scalable subscription billing.

    Advanced AI Implementation: Successful deployment of hybrid LLM routing optimized for capabilities vs. cost.

    Portfolio Value

    • End-to-end SaaS architecture: Next.js frontend, Supabase backend, and external integrations (WordPress).
    • Applied AI engineering: dynamically orchestrating LLM models based on the computational intensity of a task.
    • Business-driven product design: B2B architecture optimized for agency margins and client retention.

    Built with a modern stack

    Frontend

    • Next.js
    • React
    • TypeScript
    • Tailwind CSS
    • Tiptap
    • Recharts

    Backend

    • Supabase (PostgreSQL, Auth, Edge Functions)
    • Node.js

    AI

    • Different AI models for specific tasks

    Tools

    • Custom WP Plugin
    • Stripe Connect
    • Vercel